In May 2001, Snapple launched the “Flip Your Lid” under the cap promotion, which offered 1-in-24 chances of winning a variety of prizes as well as mind-bending rebus puzzles for consumers to pounder over.
If you have any of these caps and are interested in selling or trading for them, please contact me at: chris@snapplecaps.com
References
- Snapple reboots for summer. Adweek. Kenneth Hein. April 2, 2001.
- Snapple sets brand strategy for summertime push. Brandweek. April 9, 2001.
- Rebus – that’s Snapple’s final answer. Beverage Aisle. June 15, 2001.